Building on Community Values

Surack Enterprises passionately serves the Midwest by creating lasting job opportunities and resources for the community to thrive.

Giving Back to the Community We Love

With a passion for providing excellent service and supporting the community, the Sweet Family of Companies and the Surack Family Foundation are built on one founding principle: always do the right thing.

Progress Through Partnership

The Sweet Family of Companies is a collection of local businesses that provide countless friends and families with trusted services, products, and experiences. Discover the many brands of, and the services provided by, the Sweet Family of Companies.

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Making a Difference

The Surack Family Foundation was created with a passion for supporting regional nonprofit organizations and community leaders and providing opportunities for growth within the neighborhoods we call home.

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Chuck Surack
Surack Enterprises, Founder & CEO

Founded on One Simple Mission

Chuck Surack built his businesses on one defining principle: always do the right thing.

With a passion for providing excellent service, Chuck founded Sweetwater in 1979 — which started as a mobile recording studio out of the back of a Volkswagen bus and became the nation’s largest online music instrument retailer. He and his wife, Lisa, continue to give back to the community through the Sweet Family of Companies and the Surack Family Foundation.